Voice search is big. Really big. According to Review42, com, Google estimates that over 25 percent of people use voice searches to shop and obtain information, and that worldwide, over 50 percent of searches will be done by voice.
Siri, Alexis, Google Assistant and Cortana are the key players in voice search, and their overall outreach is huge. Therefore, marketers need to optimize their marketing towards voice search.
How do you do this?
#1. Recognize that text search and voice search are different animals.
When people search by voice for a business or service, they often use a different language. A typed search for French Restaurants may be phrased, “Best French Restaurant in Seattle.
Meanwhile, a voice search may be, “Where is the best French Restaurant near me.” Notice the difference? Voice searches tend to be direct and clear questions as if Alexis or Siri was a real person answering. Meanwhile, text searches may be phrased to Google, “who is out there in cyberspace somewhere. Not in the same room.”
#2. Use long-tail keywords for your PPC Campaigns for voice search
Long-tail keywords are less used keywords such as “Who makes the best steak sandwich in Seattle.
You’ll need to reorient your keywords to match the language that people are likely to use in a search if you wish to be successful.
Have trouble identifying long-tail keywords. Don’t worry, Our Seattle PPC Agency can make the task easy and effortless.
#3. Voice searches are local
For example, suppose you have an out of town guest visiting and want to take them to the fabulous Museum of Pop Culture.
At the same time, suppose you want to take them out to dinner at a sushi restaurant, one of Seattle’s best culinary treats. It’s easy to imagine a millennial in particular, saying, “Siri, where is the nearest Sushi restaurant to the Museum of Pop Culture?”
And this doesn’t just apply to restraints. Whatever your business is, if you are near a popular destination, use “where is the nearest lawyer to the Space needle,” or whatever your business is as a keyword.
#4. Know where your audience is in the buying cycle.
Customers at the beginning of the buying cycle ask questions such as “what is the biggest sport store in Redmond. They are just exploring.
For Pay for Click, you’ll want to bid more on when and where questions, such as “where can I find a bail bondsman at 2 in the morning” are more near the conversion process.
These are the words you’ll want to consider bidding on.
#5. Be sure to include AdWords Extensions to your Pay for Click advertising.
Google makes it possible to list AdWords extensions to your pay for click such as your business address, your website address, click to text extensions and snippets.
When it comes to voice searches, one of the most important AdWords extensions you can include is your phone number so that customers can quickly call your business when they are most excited.
See your local Seattle PPC agency for more information about utilizing AdWords extensions in your campaign.
#6. Optimize for mobile
It is critically important that your website be optimized for mobile when doing a PPC campaign. Alexis or Siri will take vital information such as your website address and give you an opportunity to click on it instantly. In the vast majority of cases your customers will be using their mobile phones to click and your site better be optimized so they can do so.
As much as 50 percent of the web’s traffic is through mobile phones, and of course, when using Siri, customers are using their iPhones.