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Using Ecommerce Personalization to Improve Conversions

Remember the old days when you visited your favorite retail store and the employees knew what you liked best and treated you the way you wanted to be treated? Simply put, they knew you well enough to make your purchase easier and justify your love of the store.

Transitioning from In-Store Care to Online Care

In real life, you may call your experience an exclusive shopping experience. But with ecommerce personalization, you can now treat every visitor like an exclusive customer. While you don’t get to meet people face to face, your customers feel like you truly understand what they like and how they want to be treated.

Your ability to serve up intent-specific, relevant search results can mean the difference between adequate conversions and good conversion or, better yet, good conversions and great conversions.

Online Shoppers Expect Personalization

According to a recent report by Accenture, 91% of customers are more likely to buy from companies who remember them and provide relevant offers. Further, 83% of them are willing to share their data in exchange for a personalized experience.

Using each shopper’s behavioral data to provide intent-specific, relevant search results will help customers zero in on the product that’s right for them.

Personalization makes customers feel special and improves their shopping experience.

And that means loyal customers and higher conversion rates for your online store.

The Magic of AI-Powered Ecommerce Personalization

AI-powered ecommerce personalization enables you to recommend the most meaningful products, even for anonymous or first-time shoppers. These personalized digital experiences will engender greater emotional engagement by showing customers more of what they want, when they need it. This has a positive effect on the conversion rate of ecommerce sites and also boosts loyalty and customer lifetime value. With 78% of US online adults choosing, recommending, or paying more for a brand using personalized digital experiences or services, the personalization payoff is clear.

Steps to Take to Personalize the Customer Experience

How do you achieve greater ecommerce personalization? You need a digital strategy that puts customers at the center in order to drive the innovation and personalization that customers value. You will want to aim for:

  • Relevance: Personalized experiences have to be relevant to your customers.
  • Pervasiveness: Personalization is not something you can sprinkle here and there on your website. Personalization should instead be an “all-in” endeavor – it needs to be applied everywhere.
  • Individualized: For a personalization strategy to be successful, companies must go beyond traditional demographic-based segmentation. They must stitch together a dynamic customer profile using demographics and in-context data collected across channels and sessions in order to personalize products, content, and experiences.
  • Effortless: The customer should have no sense of the underworkings of your personalization efforts.

Discover how ecommerce personalization by Coveo can help you improve your personalization and deliver AI on-tap for every part of your customer journey.

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