As more and more attorney clients go online to find a lawyer, the solo law firm and the small law firm need to have successful online law firm. Many of the same rules apply to successful online law practice as to traditional law practice. And while the Internet makes many things easier for lawyers and clients, practicing law online can initially seem daunting. Here are some tips from Chicago digital marketing agency for setting you on the path to a successful online law practice:
Treat your online legal clients with the same courtesy and speed you use for in-person clients.
Make a habit of checking your messages at least once a day and schedule time to respond to customer emails each day.
Deliver on time, every time. If you promise something to a client, make sure you deliver it on time.
Utilize all of the legal tools available online and stay current with technology. The easier you can make things for your customer, the happier they will be.
Make your online customer interactions as personal as possible. Even if you never meet in person, you want them to remember and recommend you.
Explain your legal fees and billing practices clearly.
Explain your legal rates in advance, preferably during a free initial legal consultation with the client. This allows customers to develop honest expectations about your rates, and you’ll encourage faster payments if your customers don’t dispute your charges later.
Use online tools to track your hours and bill your legal clients for small business marketing companies. You’re less likely to make a billing error if you can track everything online in one place.
Develop a good working relationship with your client to expand your law firm’s web presence.
Encourage your customers to get involved as much as possible. Allow customers to work collaboratively with you using online documents, for example. Make the process as transparent as possible.
Keep in mind that every client matters to your virtual law firm. Ask all your clients to review you online – this will act as positive word of mouth, but in this case, you are being referred to a much larger group of potential legal clients online. You’ll need to sign up for a free legal profile first, then give the link to your clients. The good idea is to include the link to your legal profile in the footer of your emails with a brief message like “Click here to rate me online.” Don’t try to practice law online without the right online tools specifically designed for lawyers.
