With COVID-19 throwing the world for a loop this year, digital marketing is even more important now than ever before.
One of the best ways to drive quality traffic to your website is through pay-per-click (PPC) advertising through Google, Bing, and other search engines.
PPC is an avenue of advertising where online users are actively typing in keyword phrases and words relevant to your products or services – making them more likely to take action than someone landing on your website organically.
One thing to remember is that Google and other search engines are constantly changing their algorithms, adding new features, and investing in automation where possible.
Some of the newer features that Google Ads recently put out include:
- Smart Bidding – Smart Bidding is a fairly newer feature that marketers are starting to use for limited-budget campaigns. Basically, Google takes over once you set up the campaigns. The search engine will make adjustments automatically based on what is working and what is most cost-effective.
- Voice Search – Voice search is becoming rapidly popular among consumers. This drove Google to adjust its algorithm to cater to voice searches as well. This means to ensure you write your ad copy clearly and naturally – as if speaking into the phone or tablet itself.
- Gallery Ads – Google has now introduced Gallery Ads. This is where multiple pictures appear for a search that users can scroll through. This is typically only for mobile devices. However, the visuals are likely to entice viewers to take action and contact you or make a purchase.
There is no doubt that Google and other search engines will continue to update their algorithms. This is why it is so important for digital marketers to stay up-to-date on new online trends, tools, and strategies on an ongoing basis.
About the Author
Manny Janero, of Click Elements, has been in the online marketing industry since 2007. His
experience derives from years of account management, data analysis and structuring of high-
cost online marketing campaigns, in all major search engines like Google, Bing, and Yahoo. He
has successfully developed and managed large volumes of Pay Per Click campaigns for both
local and national clients, in addition to managing local and national SEO campaigns. Having
generated lead returns of over $15 million, Manny has acquired extensive knowledge of
effective online marketing strategies within many different business verticals, including
eCommerce businesses. He also has extensive experience in online advertising channels like
Amazon, AdRoll, and Steelhouse. Manny is Google-Certified with a passion for digital marketing
and generating successful results for his clients.
For more information, please visit https://clickelements.com/.
